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for example BMW – driving, domino’s – home delivery. Most successful company ( or brand ) are the ones that “own a word” in the mind of prospects. Ī company can become incredibly successful if it can find a way to own a word in the mind of the prospect. The most powerful concept in the marketing is owning a word in the prospect’s mind. In Japan people perception for Honda as moto among Japanese manufacturer while third in Japan behind Toyota and Nissan.rcycle manufacture while in the USA as the automobile manufacturer. Honda leading seller of the automobile in the USA. Japanese automobile company selling an exactly same car in Japan and in the USA. Marketing is not a battle of product ,it’s a battle of perception.
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When you want to buy a book through e-commerce which site comes first in your mind, clearly Amazon that’s the law of mind when anyone thinks It’s better to be first in the mind than to be first in the market. And totally disrupt telecom industry of India.
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There are many companies in India telecom market that competing in 3g network but what about jio it comes with 4g network. If you cann’t be the first in a category set up a new category you can be first in. Maggi, A nestle subsidiary, the first noodles company in India, many come and go but Maggi still the leader in their field. Xerox, the first plane copier, become the name for all plain paper copier. One reason the first brand tends to maintain its leadership is that the name often becomes generic. It is more probable that you know the answer to question 1 with respect to 2. It’s better to be first than it is to be better.ġ.who was the first man to walk on the moon?Ģ.who was the second man to walk on the moon? Al Ries and Jack Trout are leading marketers around the globe.